I joined PODS’ creative team amidst a complete brand overhaul. From positioning to brand guidelines, we breathed new life into a utilitarian product. More than just a container in your driveway, PODS can help with both moving and storage, whether it’s a cross-country relocation or a large-scale renovation project. I art directed and produced hundreds of assets, from organic social to rich media and brand guidelines.
Across social channels, we targeted moving audiences with paid and organic content that offered useful tips and tricks to make their moves more exciting, and less of a chore.